Brand
Logo usage, color palettes, and brand guidelines.
Primary wordmark — use on dark surfaces. Minimum height: 24px. Always maintain clear space equal to the height of the “R” around the logo. Never reconstruct with text.
Variants
Wordmark (dark bg)
Wordmark (light bg)
Monochrome
Accent (hero only)Mark (favicon, nav)
Social (profile avatar)Color Palettes
Marketing
Electric Green
#73B400
Cyber Blue
#00D9FF
Hot Magenta
#FF006E
Volt Yellow
#FFE500
Enterprise
Professional Green
#5C9000
Enterprise Blue
#005C90
Executive Magenta
#90005C
Enterprise Violet
#340090
Neutrals
White
#FFFFFF
Deep Space
#0D1117
Slate
#1C2128
Steel
#8B9AAD
Typography & chamber discipline
ReshapeX runs on a four-family editorial system: Plus Jakarta Sans for display + product body, Switzer for editorial product-chamber body, Newsreader Variable for italic voice moments + essay body, and JetBrains Mono for wayfinding + footnotes. Each family has one job; mixing roles is the biggest tell of off-brand work.
Every body section is a chamber — a distinct visual room with its own surface treatment, voice register, and typographic ground. The chamber model applies equally to a web page section, a deck section, a one-pager card row, or a social-graphic moment.
Usage Guidelines
Do
- Use Electric Green as the primary action color
- Maintain consistent spacing using 8px grid
- Apply the four-family editorial system: Plus Jakarta Sans (display + product body), Switzer (editorial body), Newsreader Variable (italic voice moments + essay body, one moment per chamber), JetBrains Mono (wayfinding + footnotes only)
- Keep contrast ratio above 4.5:1 for body text and 3:1 for large text + UI
- Honor chamber discipline — one italic Newsreader voice moment per section, gradient + magenta only on the three sanctioned spots
Don't
- Don't combine marketing and enterprise palettes
- Don't use colors outside the token system
- Don't modify the logo proportions
- Don't use light backgrounds with marketing palette
- Don't promote mono to body type — JetBrains Mono is wayfinding and footnotes only
- Don't use Plus Jakarta Sans Variable, Inter, or Inter Black — these are deprecated